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Increase Your Earning Potential

Upskill, Reskill

Be Prepared for the Unexpected

Giving Clients Peace of Mind

Learn from Industry Leaders

Combining Knowledge, Experience with Skill

"The more you learn, the more you earn." - Warren Buffett

"The more you learn, the more you earn." - Warren Buffett

Strengthen your grooming and business skills with our structured, in-depth seminars that combine reliable techniques with innovative products. Hands-on, active learning grants deeper engagement and better skills retention. We also tailor topics for you individual or for your salon.

Increase Revenue and Marketability

Improve Productivity and Efficiency

Enhance Creativity and Skills

In-Person Seminars

Fun, Modern Styling

Art of Asian Fusion Series HANDS-ON

Learn the art of Asian Fusion also known as Asian Freestyle originating in Korea, Japan and China. Date: 7/13/25 Time: 10am-2pm Demo on Poodle with focus on curly coat.

Seminar Sign Up
Fun, Modern Styling

Art of Asian Fusion Series DEMO

Learn the art of Asian Fusion also known as Asian Freestyle originating in Korea, Japan and China. Date: TBD Time: 10am-1:30pm Demo 2.

Seminar Sign Up
It Begins in the Bath

Foundation of Skin & Coat

Because professional groomers are responsible for providing the best products that promote healthy skin and coat learn skin anatomy and the latest advancements and ingredients in shampoos and conditioners to meet all the different coat types needs.

Seminar Sign Up Dates
Working with Wire Coats

Basics of Hand Stripping

Learn the basic skills needed to start hand stripping wire and harsh coats. Topics covered include specialty tools, usage of tools and techniques, patterns and body structure as well as a live demonstration with hands-on practice. Date: 4/6/25 Time: 10am-2pm

Seminar Sign Up Dates
The Unexpected Happens

PetTech®CPR and 1st Aid

Learn from an active ER Tech and Pro-groomer, the top 10 situations that require ER Veterinary Care, the importance of Pet First Aid and what materials are needed for your pet First Aid Kit. Date: 7/20/25 Time 10am-2pm

Seminar 7/20/25, 10am-3pm
The Unexpected Happens

PetTech®CPR and 1st Aid

Learn from an active ER Tech and Pro-groomer, the top 10 situations that require ER Veterinary Care, the importance of Pet First Aid and what materials are needed for your pet First Aid Kit. Date: 9/14/25 Time 10am-2pm

Seminar 9/14/25, 10am-3pm
The Unexpected Happens

PetTech®CPR and 1st Aid

Learn from an active ER Tech and Pro-groomer, the top 10 situations that require ER Veterinary Care, the importance of Pet First Aid and what materials are needed for your pet First Aid Kit. Date: 11/09/25 Time 10am-2pm

Seminar 11/09/25, 10am-3pm
When Health Effects Grooming

Should He Stay or Go

Learn from author and active ER Vet Tech and Pro-groomer common health issues that may affect the grooming process. Learn to recognize the symptoms of a health emergency and whether to continue a groom or send that pet home or to the vet. Next Class TBD on an available Sunday, 10am-12pm

Seminar Sign Up Dates

Reviews

Joe's Pet Salon

" As an experienced groomer, I learned alot. The staff here is really great with knowledge to answer any questions. Chicago needs a place like this where we get thought from medical side, grooming classes and behvior.

— Joe, Owner

  • Lisa Herbold, ICMG, MPAe, MGBS, CAH, PGC, FFC, PTI, has combined the knowledge she has gained with her 30+ years experience working in veterinarian emergency services, professional grooming and teaching CPR/first aid to provide a practical quick guide for professionals to use. Her goal is to improve the training for professional pet groomers and other pet industry professional to confidently handle health concerns and emergencies by acquiring these additional skills to provide a safe environment.
  • Lisa Herbold, ICMG, MPAe, MGBS, CAH, PGC, FFC, PTI, has combined the knowledge she has gained with her 30+ years experience working in veterinarian emergency services, professional grooming and teaching CPR/first aid to provide a practical quick guide for professionals to use. Her goal is to improve the training for professional pet groomers and other pet industry professional to confidently handle health concerns and emergencies by acquiring these additional skills to provide a safe environment.
  • Lisa Herbold, ICMG, MPAe, MGBS, CAH, PGC, FFC, PTI, has combined the knowledge she has gained with her 30+ years experience working in veterinarian emergency services, professional grooming and teaching CPR/first aid to provide a practical quick guide for professionals to use. Her goal is to improve the training for professional pet groomers and other pet industry professional to confidently handle health concerns and emergencies by acquiring these additional skills to provide a safe environment.
  • Lisa Herbold, ICMG, MPAe, MGBS, CAH, PGC, FFC, PTI, has combined the knowledge she has gained with her 30+ years experience working in veterinarian emergency services, professional grooming and teaching CPR/first aid to provide a practical quick guide for professionals to use. Her goal is to improve the training for professional pet groomers and other pet industry professional to confidently handle health concerns and emergencies by acquiring these additional skills to provide a safe environment.

Pet Health & Safety Emergency Quick Guide

$35.00 USD
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Educational Products

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GroomEd The Art of Hand Stripping by Scott Wasserman The Art of Hand Stripping table of contents
GroomEd The Art of Hand Stripping by Scott Wasserman
$29.99 USD
The Groomer’s Guide 15 Coat Type updated third edition, 24" x 36" large poster framed, is a perfect reference for the professional pet groomer.  This reference is the condensed highlighted information for the PGC recognized preparatory course “15 Coat Types ” Seminar and soon to be expanded Book researched and written by Jennifer Bischop-Jenkins, ICM.  This product is sold in our showroom or delivered locally. We do not ship this product. However, it will be available at all trade shows we attend.
Groomer's Guide 15 Coat Type 24"x36" Framed Poster
$49.95 USD
The Groomer’s Guide 15 Coat Type updated third edition, 24" x 36" large poster, is a perfect reference for the professional pet groomer.  This reference is the condensed highlighted information for the PGC recognized preparatory course “15 Coat Types ” Seminar and soon to be expanded Book researched and written by Jennifer Bischop-Jenkins, ICM.  
Groomer's Guide 15 Coat Type 24"x36" Poster
$39.95 USD
WPGA Promo Gift Card WPGA Promo Gift Card
WPGA Promo Gift Card
From $50.00 USD
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